Tuesday, March 17, 2009

The Oak Ridge Boys Set to Perform on SXSW Live March 20th

The Oak Ridge boys are making a special appearance this week at Austin, Texas’ trendsetting South by Southwest (SXSW) Music Festival. They will perform on SXSW Live, a live television broadcast airing exclusively on DIRECTV’s original entertainment channel, The 101® Network. Broadcasting live in HD and 5.1 surround sound, their performance will air Friday March 20th at 7pm CST / 8pm ET.

“For the third year in a row, DIRECTV customers will be able to experience SXSW Live with a front-row seat and an exclusive look into one of the premier music festivals in the world,” said Eric Shanks, executive vice president of Entertainment for DIRECTV.

The broadcast will originate from updated state-of-the-art venue – the Lonestar Lounge - constructed from the ground up in the Austin Convention Center to host the exclusive SXSW Live performances on DIRECTV.

SXSW Live is produced through a partnership with the SXSW Music and Media Conference, Blaze TV (www.blaze.tv ) and DIRECTV

For more information on the SXSW Music Conference, please visit: http://2009.sxsw.com/music

For more information on SXSW Live, please visit: www.sxswlive.com
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