Friday, July 18, 2008

Coca-Cola Keeps It Cool with Teen Concert Tour Featuring Grammy Award-Winning Star Lupe Fiasco

BUSINESS WIRE --Coca-Cola keeps the summer cool and makes it hot for teens across the country as it kicks off the six-city, invitation only Coca-Cola Refresh Your Flow Tour featuring hip hop artist Lupe Fiasco today in Los Angeles.

Starting tonight in Hollywood, Grammy award-winning hip hop artist Lupe Fiasco will bring his hits, Kick, Push and Superstar to lucky teens, ages 13-17, across the country for an exclusive, invitation only concert tour created by Coca-Cola North America. The Coca-Cola Refresh Your Flow Tour opens today at the Avalon in Hollywood and will travel to some of the hottest venues in five other cities including: The Electric Factory (Philadelphia, August 3); The Tabernacle (Atlanta, August 8); Park West (Chicago, August 17); LOVE (Washington D.C., August 21); and, The Filmore at Irving Plaza (New York City, August 29). Up-and-coming artist Karina Pasian will open the show.

The Coca-Cola Refresh Your Flow Tour continues Coca-Colas tradition of connecting African American teens with something they love Coca-Cola and music, said Yolanda White, assistant vice president, African American Marketing, Coca-Cola North America. Not only will each concert offer the teens an unforgettable musical experience, it will give each of them a taste of the Coke Side of Life a moment in time that is refreshingly optimistic and uplifting. And, by engaging an artist like Lupe Fiasco, they will be encouraged to live on the positive side of life.

Tickets to the show are free and can only be obtained from partnering radio stations, participating retailers and Coca-Cola street teams traveling to teen hot spots throughout the cities. In addition, select Boys & Girls Clubs in each market will distribute tickets to deserving Club teens.

I am looking forward to the Coca-Cola Refresh Your Flow Tour. Its a unique opportunity for me to bring a message of positivity and what it really means to be cool, said Lupe Fiasco. I hope it will be an unforgettable experience for every teen who attends.

The Grammy award-winning Lupe Fiasco came on the music scene in 2006 with the chart-topping debut single, Kick, Push. He has been lauded by critics and fans alike for his clean, underground, storytelling rap style that is contrast to popular mainstream lyrics glamorizing materialism, sexuality and violence. His music is inspired by his love for Japanese animation, comic books, video games, art, literature and philosophy. MTV recently ranked him No. 7 on the list of hottest MCs in the Game 2008. His highly anticipated sophomore album, The Cool was released in December 2007 and has garnered current hits Superstar, Paris Tokyo and Hip Hop Saved My Life.

No comments: